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Inside PR 434: Counselors Academy and Specialization vs. Generalization in PR
Gini Dietrich, Martin Waxman and Joseph Thornley take a look at PRSA’s Counselors Academy this week. The Counselors Academy conference is coming up May 1-3 in San Juan, Puerto Rico. All three of us...
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Inside PR 435: Advertising Equivalencies. Pshaw!
This week, Gini Dietrich and Martin Waxman fly without Joseph Thornley – who has gone missing. (Drat that day job.) Martin leads off with a discussion of Jack Dorsey‘s attempt to shift perceptions in...
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Inside PR 436: A crowded video space and agency fraud
Gini Dietrich, Martin Waxman and Joseph Thornley are back together again for another Inside PR – the first in which all three of us are together in over a month. IPR MustKnows In this episode’s...
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Inside PR 437: Twitter turns ten plus tips for error-free writing
Twitter turns ten. Four tips for good writing. And a legal decision that brings nothing good to anyone. This week, on Inside PR 437, Gini Dietrich and Joseph Thornley fly without Martin Waxman. But...
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Inside PR 438: The media world is spiky, not flat
Martin here. And we’re all back. We start this week with three #IPRMustKnows: Gini talks about Facebook’s new mobile app, Moments, that searches your camera roll, groups photos together and asks if you...
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Inside PR 439: Comscore gives us a lot to think about
This week, Gini Dietrich, Martin Waxman, and Joseph Thornley explore some of the great data and insights in Comscore’s report on the Cross-platform Future. If you’ve missed the biggest change of the...
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Inside PR 440: Wall to Wall Facebook
This week, Gini Dietrich, Martin Waxman, and Joseph Thornley chat about all things Facebook. It may be big, but Facebook is like a shark. It just keeps moving. Recently, Facebook opened itself to...
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Inside PR 441: Marching to Facebook’s tune
This week, Gini Dietrich, Martin Waxman, and Joseph Thornley chat about more changes to Facebook and their impact on our news consumption and publishers. Oh, and we couldn’t let Boaty McBoatface go by...
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Inside PR 442: Our tenth anniversary takes tips from Disney Creative
We’re belatedly celebrating the tenth anniversary of the Inside PR podcast. Terry Fallis and David Jones posted the first episode of Inside PR on April 3, 2006. Back then the tag line was “Inside PR:...
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Inside PR 443: What’s really going on with Facebook Trending Topics?
Early data on the performance of Facebook Instant articles. Periscope makes videos permanent. Donald Trump does something that crosses the ethical line for PR pros. And we look at the deeper issues...
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Inside PR 444: Fine-tuning the PESO Model
Are you using the PESO – paid, earned, shared, owned – model of PR? Trying to understand why Google is introducing another new chat app? Trying to figure our how to use Apple’s new Podcasts Connect...
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Inside PR 445: The Internet of Trends
Chatbots, Snapchat, PR misadventures and Mary Meeker’s Internet trends. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast. #IPRMustKnow...
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Inside PR 446: Bad news for independent podcast creators
Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and...
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Inside PR 447: The Future of Social with Jason Keath of Social Fresh
Major media outlets launch sponsored content with their Facebook Instant Articles and Jason Keath takes us through the highlights of Social Fresh’s Future of Social research report. Gini Dietrich,...
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Inside PR 448: Integrate this
Twitter brings easy analytics to your mobile device. YouTube plays catch up in livestreaming video. And we ask why, after all these years, integrated marketing communications isn’t the norm. Gini...
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Inside PR 449: Here an App. There an App. Everywhere an App.
Snapchat is more than ephemeral with Memories. Pokemon Go rules the world. And we pick up on Walt Mossberg’s discussion of our fragmented messaging environment. Gini Dietrich, Martin Waxman and Joseph...
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Inside PR 450: Post Ghost fights back
Gini Dietrich, Martin Waxman and Joseph Thornley tackle Twitter’s tortured relationship with the development community on this week’s Inside PR podcast. PostGhost, a service that preserved deleted...
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Inside PR 451: Verify me Twitter. I’m a backseat rider.
Twitter opens verification to everyone. Yahoo closes an era. Anthony Ponce is a backseat rider. And the New York Times Public Editor shines a spotlight on the importance of perceived bias. Join Gini...
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Inside PR 452: Does the Hub and Spoke approach need a tire change?
A recent Ontario arbitrator’s ruling reminds us that the law and social media are in an ever-changing relationship. The Olympics’ once again aggressively enforce trademarks on social media. Instagram...
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Inside PR 453: Gini Dietrich knows how to promote content
Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. This week, we discuss: #IPRMustKnow Instagram Stories continues to attract publisher interest....
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